A music tour across 24 cities in Vietnam to celebrate the brotherhood

Background:                  

To find new ways to communicate with customers and new ways to leverage what they tell you, we organize the music tour across 24 cities named “ Brothers club” in a place where their target audiences spend time in. We are in charge of visual communication to promote the campaign.

Idea: 

The music tour invited famous singers and music bands to celebrate the brotherhood spirit in Vietnam. Inspired by the relationship between brothers, we constantly update the newest trend and make an effort to design fun and trendy images related to brotherhood daily story.

Every image expresses a brand identity through primary elements like the red color, triangle shapes, and impressive effect. 

Impact: 

Total over 200.000 interacts on Facebook.

So What’s Next?

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