TH true RICE – A gift from nature

Background:

Launching in January 2020, TH True RICE is a new brand of TH Group which is the only rice milk product in the market that has no sugar. TH kicks off the campaign with a video about 20-30s to introduce new product to their customers with key messages “The natural sweet taste of rice – Truly natural”.

Idea: A GIFT FROM NATURE

– To emphasize the natural ingredients and modern clean processing, we create a video which shows TH true RICE manufacturing process from farm to final product. By using images of rice fields, true rice and a milk processing factory, they produce a great nutritious and healthy drink for consumers.

– We combine 2D motion and wiggle visual effects with white sketches and interact with real scenes, in order to show simple and clean movements.

Impact:

Achieved 611,000 views on YouTube and about 6,000 views on Facebook fan page after only 3 weeks.