Product shooting for 4 new CAO Fine Jewellery Collection

Background:                  

CAO FINE Jewellery is a luxury jewelry brand of PNJ that produces a premium selection of rings, necklaces, and earrings.  CAO FINE Jewellery needs to refresh the visual communication through product shooting. As a creative partner, NEXT Creative is responsible for developing creative concepts for 4 collections and consulting the photo production.

Idea: 

In contrast to most of the brands, CAO FINE Jewellery is an integration of luxury and classic spirit. Throughout the collection, we want to tell the story that portrays modern women as a strong personality, self-control, and self-love person.

We create unique stories for each collection named Glow Of Dawn, Green Tourmaline, Turquoise, and Oriental Orchestra which emphasize freedom spirit, liberal and sophisticated designs.  

Impact: