TH true RICE – A gift from nature
Launching in January 2020, TH True RICE is a new brand of TH Group which is the only rice milk product in the market that has no sugar. TH kicks off the campaign with a video about 20-30s to introduce new product to their customers with key messages “The natural sweet taste of rice – Truly natural”.
Idea: A GIFT FROM NATURE
– To emphasize the natural ingredients and modern clean processing, we create a video which shows TH true RICE manufacturing process from farm to final product. By using images of rice fields, true rice and a milk processing factory, they produce a great nutritious and healthy drink for consumers.
– We combine 2D motion and wiggle visual effects with white sketches and interact with real scenes, in order to show simple and clean movements.
Achieved 611,000 views on YouTube and about 6,000 views on Facebook fan page after only 3 weeks.