An emotional campaign about the journey of forgotten happiness
Background:
The aim of this project is to build brand love. Mamamy always inspires and raises the family’s spirit as well as stay by their side in childbirth. Mamamy also associates its core value with the target audiences through this campaign.
Idea: “ WAIT – HURT – CRY – TOUCH – FEED – CARE”
“CHO – DAU – KHOC – CHAM – TI – CHAM”
An emotional campaign about the journey of unforgotten happiness during pregnancy. Being a companion and understanding the thoughts and concerns of fathers – mothers, Mamamy becomes a messenger to help them retain memorable moments on the journey of birth.
With photo exhibition taken at Hanoi Obstetrics Hospital, combined with activities on the social network, PR, sharing contest, the campaign inspires fathers and mothers across the country to create a better and wonderful life for parents and children.
Impact:
We got a fantastic result
– 2.110.000 social reaches and over 250.000 website views
– 1.000 on-ground check-in and 800 testimonials
– 5.000 gift sets delivered and 40+ newspaper and national TVs
An integrated campaign from online to on-ground
From online photo contest to photo exhibition in Hanoi & HCMC. 40 newspapers, 3 national television, thousands social network engagements and more than 5000 gift sets delivered, we have made the most successful campaign of the year
And we got a fantastic result
1.000
8.00
5.000
2.110.000
252.276
40+
So What’s Next?
